As the way we access and listen to music continues to evolve, it has made social media an essential means to promote and share — especially when it comes to brand new artists and talent. The reach opportunity that social media provides can literally launch a new career almost overnight — it’s that powerful.
From a fan’s perspective, it allows them to feel more connected to their favorite artists and get a behind the scenes look into their lives. While many musicians are extremely talented at what they do, they aren’t up to speed on social media promotion, as they are focused on their music.
That’s quite understandable, which is why you have professionals like me to hire anyways 😊
Still, as a musician, you need to understand the importance of social media and how it is one of the most effective means of promotion and life hack to distribute your music. Here are three tips to help you effectively promote your music using social media.
Don’t Just Post Your Album – Share Useful Content/Promote Activities Related To It
By leveraging your following as an artiste, you can get your music in front of a much larger audience with very little marketing cost. Most fans will do anything that an artist will ask of them, and the response is even better when you give them something to talk about.
Select people to share a post of yours for a free album download or do giveaways to broaden your reach.
Use video posts to make your message personal and direct.
While you will experience some success just posting links to where new music can be heard, you should be taking advantage of video content to really see the best results.By posting videos, it allows you as an artist to better directly connect with your fan base.
Instagram stories, for example, can be filmed in mere seconds. Additionally, we all know how powerful the ‘swipe up’ feature on Instagram is. No matter how busy an artist you are, spare a few seconds a day to shoot few pieces of video content, then distribute across your social media profiles.
Let Your Fans Into Your Life
A lot of people follow artists to stay up to date on what they are doing and what is happening in their personal life. A smart play to attaining success online is to let your fan base into your life.
Share sneak peeks and make your followers feel as if they are on the move with you, and as well part of your daily activities. This is how you create a loyal following.
Don’t just go all promotional with your profiles. Be real, be approachable, be connected. Then, when you do drop a promotional post on your songs or album, your followers will feel you!
They will do whatever your promotion says, whether visiting a particular website, or reposting something. Building that personal connection is the biggest component of a loyal and responsive social media following, which is of course a major step to help promote your album on social media.
So… what have you done to achieve social media success as a music artiste?
Leave a comment below and share this post with a music artiste. They just might need this ❤❤