Just recently I had a client contact me for an e-commerce website design. As usual, I stated all the features he would have implemented, cons, pros and all of that. Concluding the discussion, he noted that he only had a product to sell!
And here I am, I had probably made everything complicated because I was probably expecting hundreds in products and inventory. So we had to adjust the whole set-up.
As most of us know, a lot of the top e-commerce websites have one thing in common – they feature several products for you to purchase, if not more than thousands. However, it’s entirely possible to run a successful store featuring only a single item for sale. To put it another way, you can have a lot of success with a single product website, and it’s cheaper to maintain as well if I may add.
Featuring only a single product means you can easily monitor the whole operation. Inventory is easier to deal with, as is managing product expectations. Plus, you won’t need to update your catalog as often or pay your manager to do that. Last but certainly not least, it makes developing a dedicated site for your product simple.
In this post, I’m going to talk about when it makes sense to build a single product website. Then I’ll teach you how to do it in four steps, using WordPress and WooCommerce.
Here is a typical example of a single product website. In marketing terms, I like to call them Product Landing Pages. It helps you convey a lot of information about the product in one glance, features the call to action button (basically the Order Now button), and many more features like social proof to help take customers down your sales funnel.
Before we go further on this article, you’ll need to know what product you want to build your e-commerce website around. Once you figure that aspect out, the rest of the process is much more straightforward than you might imagine. Nothing really technical.
The basic first step you need to take to set up your single product e-commerce website or landing page is to purchase a suitable domain name and web hosting for your website. A lot of the time, I recommend SmartWeb Hosting and I’m doing that again. For me, they have proven to be the best and with amazing customer support, I can vouch for them over again.
You can purchase domain and hosting plans from as low as NGN5,000 a year. I have written a full guide to help you with the process of purchasing a domain name and web hosting from smart web here.
WordPress is one of the largest Content Management Systems in the world, and it gives you the power to build almost anything. I’m serious. I come up with a website idea, and I build it with WordPress in a couple of minutes. To set up an e-commerce website with WordPress, you will need a plugin called WooCommerce.
If you are new to WordPress, this guide might look strange as you actually require little experience with WordPress to get this set up. But not to worry, I have created a full beginners guide to teach you the basics.
Once you are through with that guide, you can come back here and get right on track.
To set up WordPress for e-commerce, simply go to the plugin area on your WordPress dashboard, then install and activate WooCommerce.
WordPress themes are the answer, but choosing the right e-commerce theme for your website is crucial and also determines how well your website will be displayed to visitors. A theme I recommend for your single page e-Commerce website is Astra.
Astra is my favorite theme and it does almost anything you need it to do. Easily customizable and if you are a bit cool with code just like me, Astra is really easy to re-code to your taste.
Anyway, you might also want to try out other themes. To do that, simply go to Appearance in your WordPress dashboard, select the Themes menu, then download, install and activate your desired theme! It’s that simple.
Now, it’s time to publish your store’s single product. To do that, go to the Products > Add New tab in your WordPress dashboard. Once there, you’ll be able to set a name and a description for the product you want to publish.
You’ll also want to add several images, since they’re key to driving sales online. Since you’re only selling one specific product, you need to make it look as good as possible. That means including several images of the item from various angles, in use, and in multiple variations (if relevant). Make sure to get professional looking images as much as you can, you might want to hire a professional agency to handle that for you.
On top of that, there’s a section below the editor that enables you to set your product’s price, shipping details, inventory status, and more:
Since you’re going to focus on one product, I encourage you to add as much detail here as possible. The copy, images, and information you provide will be the keys to your site’s success. So don’t be afraid to try different combinations of content, until you land on the perfect design!
You don’t need to stock up tons of products to run a successful online store. As long as your e-commerce website has strong converting content, professional photos, and an attention-grabbing CTA (Call To Action), you can get away with selling only one item. Plus, this can make store management a lot simpler.
If you’re interested in creating a single product website or landing page, here’s what you’ll need to do:
Do you have any questions or comments about how to run a single product online store? Drop a comment below!