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How To Choose A Domain Name Extension
Your domain extension is that part of your website address (domain) that comes after the dot (.) . For an example, the domain extension of this blog you are reading is “.com.ng”, which actually stands it out as a site mostly serving those in the Nigerian region.
Although “.com” is the most common choice people make when choosing domain names, you actually have thousands of options when it comes to buying an appropriate domain extension for your website.
In 1985, only nine domain extensions were in existence. By 1990s, it was increasing at the rate of 10 extensions per year. Today, there are thousands of domain name extensions you can choose from (you can see the full list on the IANA (Internet Assigned Numbers Authority) website).
What’s funny is that you probably know very few. Perhaps .com, .ng. .org, .net, .edu. Well, those aren’t the most common.
You might want to ask, what’s the point of all these extensions and what are the advantages?
How does it help your Blogger/WordPress blog? or even help you as a developer.
Why Are There So Many Domain Extensions?
Domain extensions are created for obvious purposes – think about a domain extension like “.blog”. Others may look strange to you though, like “.io” or “.ga”.
But generally, all the domain extensions you see are designed to help with one or more of these functions:
- Help with branding for an individual company or an entire industry –
- Indicate that a website is located in a certain country. Just like my website – https://ayomidejohnson.com.ng. It tells anybody that my website is located and operated in Nigeria, for Nigerians.
- Serve a specific community,based on geographic location, ethnic, technical, or other categories. The .asia domain extension is a good example since it focuses more on a regional community as opposed to one country.
- Restrict usage of the top-level domain for people or organizations in certain groups. Take .edu extensions for example. You’re only able to use that domain extension if you run an accreditededucational institution. The same can be said for any country or regional domains, where you must be a citizen of, or have a business in, the country.
Which Domain Extensions Are Suitable For Your Website?
Choosing a domain name extension for your website largely depends on the type of company/organization you are running and which domain name extension you are looking at.
Domain extensions are either considered:
- Restricted – you need to meet certain criteria to purchase one of these domain name extensions. Many of them have been paid for (sponsored) by an organization or set aside for certain groups.
- Unrestricted – anyone can purchase a domain name with one of these extensions.
If you search out for a domain name registrar like WhoGoHost or GoDaddy, you can pretty much guarantee that most of the results are unrestrictedextensions:
What’s The Difference In Price Between “.COM” And Other Domain Extensions?
There’s a great difference in the price of different domain name extensions.
For unrestricted domains, the prices are usually very cheap starting from N1,000 per year ($2.75) – Click here to view amazing domain name offers
Which Of These Domain Extensions Should You Get?
To start the process, consider what type of business or organization you’re trying to represent online.
If you’re only conducting business in a certain country like Nigeria, you might want to stand out with a country-based extension like .ng or .com.ng.
Beyond branding, you can also use a country-specific domain name to indicate to Google that your site targets that region.
If you’re targeting people around the world, your best bet is an unrestricted domain extension, like “.com”.
Now you have a few options:
1. Try to get a standard domain extension like .com or .net
This is the most common form and choice of many businesses and individuals.
There’s nothing wrong with these, as long as you’re not choosing .net because another company has the same domain as you. That’s a branding nightmare if there are two websites with nothing different but a domain extension.
Other than that, you can go with a .com or .net domain extension if it’s available. The .coms of the world are easy to remember as long as whatever you put in front of the .com is short and to the point.
2. Consider a unique domain that speaks about your business
This is where you can really specify what it is you do. An online store might enjoy the “.store” option.
So, I encourage you to always think creatively when making your domain and don’t forget that some of these domain extensions can help build your branding dreams
Before buying a domain name with a chosen extension consider what type of business or organization you’re trying to represent online. It helps achieve branding goals and as well goes a long way to help your SEO most especially if you are targetting a specified region.
So, what domain name extension are you going to use for your dream website/blog today and how may I be of help?