Social Media

Facebook Traffic Isn’t Dead Yet. Follow This Guide

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Nowadays, most people will tell me there’s no point building a social life on Facebook.

Well, guess what? You can still generate all the traffic you want from Facebook.

Yeah yeah I know, traffic has declined. Yet, over the last few weeks, I have generated over 1000 visits from Facebook!

You just need to understand the hooks to get your content out exactly when people will see them.

 

What Type of Content Should You Be Sharing?

It is a good thing to as well ask yourself what type of content generates the most Facebook likes.

There’s been countless articles published showing that list posts and infographics generate the most social shares. That actually makes sense to me because who doesn’t love a visual piece of content such as an infographic?

But what if you still want social traffic and shares from other types of articles in the long run?

Well, let’s look at this together.

Here’s the share growth rate over time per article type, precisely; 30 Days

how to

From the chart, you will notice that If you want a quick boost in Facebook traffic, consider creating infographics.

But if you want a consistent Facebook traffic each and every month, focus on writing “how to” articles. They don’t do well immediately, but over-time they produce surprisingly consistent traffic. Study the Google Trends graph below to access that fact.

how to trends

 

Infographics are harder to rank on Google because they contain less text, but they attract quick traffic from Facebook. The back side to it is, over time, your traffic will drop, (Hardly would anyone search Google for news that happened 2 years ago)

But when you create content like “how to” articles that tend to get searched frequently, you can get consistent traffic to your articles which will cause more social shares.

How Long or Short Should Your Titles Be?

Do you think Facebook users prefer long titles to short titles? If you had to take a guess, what would you think?

Most people think the shorter the better…

Let’s look at the data:

headline length

Facebook Users prefer headlines that are roughly 7, 8 or 9 words.

You can’t really explain what an article is about in 4 words. Using longer words for your title helps you to be more descriptive.

Don’t focus on making your headlines as short as possible, focus on making them descriptive.

Do Images Impact Shares?

People love images. If they don’t, Facebook or Instagram wouldn’t be as popular.

But the deal is, how many images do you really need per article to get the maximum number of social shares?

images shares

Looking at that, it tells you, the more Images, the better.

When writing content, consider including images to describe your message. The more the better.

How Long Should Your Lists Be?

Most people prefer writing list-based articles with the number 10. In other words, their lists only have 10 items.

Is this right? Let us study the graph below:

list length

From the graph, you will notice that the more detailed the list, the better.

If you ever decide to write a list-based post that is over 100 items, there is a good chance people will share it assuming it is super detailed.

Articles with short lists have lost attention over time. Longer lists perform much better, and yes, with preference to Facebook users

How Long Should Your Articles Be?

Writing short articles or long ones? What’s the no-brainer to getting more shares and traffic? And how short or long should they be?

This question has been asked and discussed in marketing circles for years.

content length

From the data, you see that “The longer, the better”

If you were to write 10,000-word blog posts that are super cool and readable, you would generate more social shares than if you wrote 2,000-word blog posts.

In addition to that, many of the shorter articles nowadays are news based.

And speaking of news…

Is It Better to Write News-based Content or Evergreen Content?

Over time, evergreen content gets more traffic. Evergreen content could be how-to tutorials. They are useful over time.

It’s not just because of Facebook, it’s that they rank better in Google and get more consistent traffic over the years.

Like I mentioned earlier, hardly would anyone Google about what happened in the news a year or two ago.

None-the-less, here is what happens an hour after when an article is published

news shares

News based articles win in the short run. I already discussed above how “how to” articles will get you the most consistent search traffic over time, but if you want quick traffic, consider covering news related topics.

 

When is The Best Time to Post Your Article?

Writing a great article isn’t enough. If you write content on a bad day and release it during a time when no one is online, then you won’t go viral on Facebook, trust me.

day of week

From the chart, you will find out people prefer sharing content on Tuesday over any other day.

If you are going to write only one article a week, release it on Tuesday. If you are someone who writes multiple articles a week, focus on Monday, Tuesday, and Wednesday. They are the most popular days.

And the question of what time of the day it is suitable to publish your article…

time of day

From the chart, you notice noon time is the peak. Most people tend to be active around noon. You should share content between 11 am and 1 pm.

A lot of people get tired during the middle of the day and they need a break.

That’s why you will see many people online on Facebook during the afternoon.

If you skip publishing by 1pm, you can go for 6pm. That is the ideal time when people are rounding up their day.

Conclusion

The hardness of getting traffic from Facebook is intentional. It is done to limit your reach compared to 4 or 5 years ago because they don’t want you driving people from Facebook off to your website. What they want you to do is boost your posts, which will increase their revenue.

The longer people stay on Facebook the more money they make.

But that doesn’t mean you still can’t do well. If you follow the data above it will give you the best shot of getting the most traffic from Facebook.

What do you think about getting traffic from Facebook? Is the data and stats convincing enough? And are you going to follow it?


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