Digital Marketing

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Digital Marketing

SAVE MONEY & GENERATE RESULTS

Producing & Promoting Rich Content to Attract Your Target Audience.

We live in the digital age, having a website isn’t all that is to getting your business heard or seen. Producing rich content to attract your target audience is also necessary. As a Lagos based Digital Marketer, I will build digital and creative content that influences human connection with your brand through story-telling.

Active Clients

Projects Done

MY PROCESS

My 5-Step Digital Marketing Process

I Build

I Attract

I Engage

I Convert

I Follow Up

MY DIGITAL MARKETING SERVICES

My Digital Marketing Services

Traffic Generation

I can help increase visits to your website and make sure your target audience are the ones seeing your products, offers and promotions.

Brand Awareness

I can improve brand awareness and recognition through creative story-telling and natural human connection.

Conversion/Sales Generation

Offering products and services? I can help drive conversions, as well as increase leads and sales.

Social Media Strategy & Content Creation

I can switch up your social media strategy, create unique and relatable content focused towards your brand which in turn increase your social media followers and organic engagement.

Search Engine Optimization

I can help get you on the top pages of Google and increase online visibility through SEO & paid campaigns.

Online Reputation Management

Afraid of what may happen if someone leaves a bad review about your business on the internet? Do not panic because I have laid out processes to gradually repair public brand image and tactics to manage your online brand reputaion

FAQ

Frequently Asked Questions On Digital Marketing

What is Digital Marketing & How Does It Benefit My Business?

Digital Marketing is simply promoting and selling products or services online. Digital Marketing requires a medium for you to operate

The major medium to practice Digital Marketing is the Internet. Here are some factors that make up your digital marketing and as well determine your success rate.

A website
Your social media accounts & profiles
An email list
Your content strategy

Here are some ways Digital Marketing is being put into practice:

Through Content Marketing
By optimizing for Search Engines
Social Media Marketing
Doing PPC Advertising (Pay-Per-Click)
Running Native Advertisements
Email Marketing

Why Do I Need To Market My Business Online?

To make your business thrive on the internet today, you must take advantage of every available and easily accessible technology. A lot of your customers are online, constantly scrolling through their feeds or searching Google for answers. How do you make sure your products and services gets to them?

By not taking advantage of an online opportunity and getting on the internet, you are losing a lot of potential customers.

Online/Digital Marketing is also very cost-effective as compared to other traditional advertising methods. With Digital Marketing, you have the ability to reach a larger audience with an even small budget.

What Is Search Engine Optimization?

Search Engine Optimization (SEO) is the act of ranking your website for specific terms at the top of search results.

Is SEO Still Relevant in 2020?

It is both relevant and effective if used correctly. In a nutshell, you can make SEO work wonders for your business by doing the following:

Create a sitemap of your website
Create search engine friendly URLs for posts and pages
Add metadata to all pages, posts, and photos
Align site content with desired search keywords
Remove unwanted backlinks to your site
Obtain positive backlinks to your site

What Is Social Media Marketing?

Social Media Marketing is a digital marketing strategy that focuses on the use of social media applications like Twitter, Facebook, Google+, Instagram, Pinterest, Snapchat, Yelp, and YouTube to communicate with your potential customers.

Which Social Media Platform Is Best for My Business?

It depends on your market. LinkedIn and Twitter are ideal if you’re targeting other businesses; whereas, Facebook, Pinterest, Instagram, and Snapchat are great for attracting consumers.

What is Content Marketing?

Content marketing appears in several different formats, such as blog posts, articles, e-books, infographics, videos, press release, and audio recordings.

Why Does My Business Need Content Marketing?

When people go to your website, they not only read how your business started or where to contact you. People tend to navigate other pages of your website to see if they’ll find anything more valuable. A blog section can be your medium to introduce new products, make announcements, and provide information about how your market can benefit from your offerings.

Relevant, unique, and quality content helps build trust. It also helps make the job of selling easier.

Do I Need to Update Content Regularly?

Regularly updating your content is important. Search engines love visiting websites that regularly offers fresh and engaging content. This is good for your business because it helps increase your search engine rankings. Similarly, regularly giving your customers informative content increases trust and shows how well you understand your industry.

Why Should I Hire You For My Content Marketing?

Commissioning a content marketing agency is an option. One of the advantages of getting an expert to strategize on your content is that you can have more time to focus on the more important aspect of your business, such as finding news investors, creating a better relationship with existing investors or partners, etc.

A marketing agency can provide the following:

Access to an entire team of highly-trained marketing specialists
Team members who work well together
Continuity of project work
In-place structure to implement KPIs and measure return on investment
Proven track record in the field
No need to manage onboarding, HR, benefits, sick days, or vacation days
Full knowledge of the latest platforms, strategies, and tools
Licenses for marketing software included in the price

Digital marketing has a lot to offer to your business. If planned and used correctly, it can reach a wider audience in less time and at a reasonable investment.

I understand the importance of an active content plan. Contact me today to learn more about how a content marketing strategy can benefit your bottom line.