What is a Website?
A website is a collection of documents that are accessed through the web, just like this one you are viewing now. When you type in a web address into your browser, hit enter and it loads, the final result of what you see is the web page. Web pages can contain any type of information such as text, color, graphics, animation, and sound.
Should I spare you the boring basics? I totally guess so. You wouldn’t search for the Advantages of Website Pop-ups if you had no idea of what a website is anyway.
My name is Ayomide Johnson, your friendly neighborhood techie and I’m here to help you find what you are looking for once again.
When planning a site for your customers, the exact opposite thing you want is to overdo it. The attention span of humans is so shortened nowadays, not everyone has so much time to care about the extra ‘glowy’ bit you fixed on your website. All they want is the information they came for, and over-doing your stuff will likely distract them, and there you are so missing the point.
This is why minimalism will always reign as the design trend of our age. It allows web designers just like you and I, (If you are not a web designer, it’s not too late to get started, you can hit me up) to convey a whole lot about the brand. It makes your design compact and clean while making your message very easy to pass across to your readers.
Still, making your design as simple, classic and clean as possible shouldn’t put us in a cage where we can’t actually share additional information with our users, I mean, c’mon, it’s your page, not some social blog restricting you until you get premium access. But you can find less intrusive and less annoying ways to go about displaying extra information to your users. Trust me, pop-ups are annoying. I hate them and I know you do. Even Google does. They have really gone against the use of pop-ups since they are all about user-experience and pop-ups virtually disrupt the user experience.
Does this mean we can’t find a flexible way to promote special or premium offers? Share valuable content? Give free gifts? Build email lists?
I am going to show you here in this article the current state of pop-ups and the best practices and tactics to employ when going around them. Let’s go!
Let’s talk about what website pop-ups look like, how they are utilized and why you should definitely include them when planning your website’s design.
Modals are very commonly encountered by most users browsing the web.
It pops open on a web page, or slides into the page, depending on how the transition was set. They are positioned characteristically at the center of the page, but nowadays, most websites place them at the bottom or some corner of the page.
Interstitials appear on web pages as overlays. Overlays are kind of pop-ups that cover the entire screen. It occurs most times immediately when you enter the website.
These aren’t pop-ups in the real sense of it, but they stick temporarily and sometimes permanently to the top or bottom of a website.
Why You Should Use Pop-ups
Before we get into the thinking of the penalty you might get from Google because you are using pop-ups, I’ll give you some good reasons why you should include pop-ups for every website you design, most especially if you really hope to drive sales from it. Here we go:
They Outline The Most Important Facts To Your Visitor
You should definitely use pop-ups as it’s a way of drawing extra value to your users. Forget the Google user experience thingy for a while. The truth is, users love when offers pop right in their face. Everyone wants to see something new and amusing, they’d get bored if all they had to look at was your static page. What if they information they needed wasn’t there, they might get it through your pop-up.
They Grab Attention!
In this era of really short time spans, people hardly spend quality time on websites. This is where pop-ups come to play for your good. Attention grabbing pop-ups with the quality message you want to deliver goes a long way.
They Are Flexible
Gone are the days when pop-ups were the main factors visitors would run away from your website and never come back. Now, there are so many types of pop-ups to work with and they give you so much flexibility to trigger them at several points of your user’s actions. It overall adds to the user experience.
Check this out, you can trigger a pop-up:
– Upon Entry
– After a certain scrolling point
– After a particular action
– Right even before an exit
They keep your website clean
Pop-ups do a great job of keeping your minimal and classic design. They help you focus on improving your user experience and not flooding it with too much information, while you can likewise put all that info into a simple clean pop-up.
And Hey The Real Deal… They Increase Your Conversions
Pop-ups don’t just increase your conversions. Clean pop-ups increase your conversions. Well designed pop-ups have the potential to convert 9% of your site’s visitors to potential buying customers. It also boosts engagement.
Okay, So Why Does Google Hate Pop-ups?
Well, Google doesn’t really hate mobile pop-ups, they only want designers to be smarter about the way we apply them. Still, pop-ups can be disruptive for your user experience, mostly on smaller screens.
Google has begun and still issues penalties to mobile webpages that use such kinds of pop-ups below:
The deal-breaker is: stay away from:
- Pop-ups on the first page of a mobile user’s visit
- Pop-ups that hide the majority of the web page behind it
BEST WAYS TO USE POP-UPS
- Don’t use pop-ups just to show off design. It can be very distracting and annoying. Your pop-up should contain valuable information, not trendy design elements. If you waste your visitor’s time with a distracting pop-up, you will most likely lose their trust.
- Make your pop-up align with your website’s design. It must be as good as the rest of the website. If visitors feel comfortable around your design, then a pop-up with the same design scheme comes up, they will know it really is you, still in your awesomeness; they will love to check out what you got for them.
- Make sure your pop-ups are responsive. They should adapt to all screen sizes.
- Keep your message very short and targeted.
- Don’t use the passive aggressive Yes/No calls-to-action unless it’s your brand’s personality to be that way. If you’re including two CTAs, do it in a way that positively encourages them to take action on the primary one.
- If your pop-up is aimed at email collection, make sure that is just what you are collecting. Don’t go asking for names, or other private information.
- If you can, avoid showing pop-ups on the first page. Give visitors a chance to acclimate first. For the record, though, this is one of the entry pop-up types Google does allow for (since privacy is so important):
- Design pop-ups for each device type. Desktop and mobile pop-ups shouldn’t be identical in all cases.
- Always include an easy way for users to get out of the pop-up. You should place the “X” at the top right corner or use a visible close button right below the pop-up.
- Time your pop-ups to appear at just the right moment of the on-site experience (like right before visitors are about to exit).
- If you want to really intrude, place your pop-ups in the center of the screen, but they shouldn’t cover the visible aspects of your website.
- If you have to share an amazing special offer to your visitors, use a sticky notification bar. It can be placed at the head or at the bottom of the page.
If you have something really interesting to share with visitors or know you have a way to positively lure them back to your site, give website pop-ups a shot. And don’t be afraid to A/B test them the way you do other elements on your site. There’s so much here to play with, including design, copy, placement, CTA, triggers, and more. (Rewrite this)